Rainbow Ladyland
Art Direction / Design / Production
The Hippie Shake’s AW21 collection was Inspired by the king of cool and our all time favourite muse Jimi Hendrix, full of psychedelic prints, intricate embroidery, heavenly ruffles and those statement gems destined to become future vintage and passed down through generations.
For this campaign, I took influence from many of the iconic images taken of Jimi and his band, and replicated them throughout our imagery. Throughout my print and digital designs I paired these images with motifs from Psychedelic gig posters.
Photographer: Lucy Ranson
Camera Assistant: Holly McCandless Desmond
Models: Agustina Ruiz, Harley Cassidy & Caiya Griffith (IMM Models)
H&M: Caz Wren & Hannah Lonergan
Styling: Naomi Hession
Art Director: Rachel Wood
Prints: Erin Cadigan
For the e-commerce product shots, we created a studio set that replicated Jimi’s London bedroom, using luxurious velvet and moody lighting.
Studio Image Credits
Photographer: Chris Jeney
Models: Devin Tuel, Sam Simmons
Styling: Naomi Hession
MUAH: Caz Wren
