Giftmas 2022

Art Direction / Design / Photography

For the second annual advent ‘Giftmas’ campaign at The Hippie Shake, I decided to take the idea of a gift and weave it into the photography and design with the addition of a human sized box in the campaign images. In line with the launch of a new collection and print by Erin Cadigan, the box was wrapped to match.

Along with booking the model, dressing the set and shooting, selecting and editing the photographs, I also designed the landing page and all of the social and email marketing elements.

Model: Minowa Norton
Make Up: Caz Wren
Styling: Naomi Hession