A versatile and inventive art director, from a graphic design background, creating fashion and lifestyle campaigns in a fast-paced environment from conception to launch. Creatively determining and effectively communicating how best to represent concept, style and tone and articulating a vision to directors, photographers, models, stylists and everyone in the process. Then taking this creative into design and producing digital and print campaigns alike.
Key Skills
& Attributes
Producing conceptual and innovative art direction that’s highly creative and impactful, with an instinctive, natural eye for visuals and excellence in image-making.
Strong shoot experience with the ability to brief crews clearly and adapt creative when needed on set.
Able to uphold consistent look and feel and authentic brand personality whilst also being able to adapt to bespoke briefs or special formats, and reshape for multiple markets, with an unprecious, can-do attitude.
Used to developing innovative and engaging creative solutions for a variety of briefs from ‘big idea’ campaigns to trend-led projects and everything in between.
Enjoys collaboration and working with other designers, copywriters and creatives to develop ideas.
Over 10 years of Graphic Design experience over print and digital - proficient in InDesign and Photoshop and confident in Illustrator.
Experience behind the camera, using Lightroom Classic to shoot e-commerce photography, as well as casting models and dressing bespoke sets.
An excellent communicator and confident presenting to both peers and clients, able to explain thinking behind ideas and ensuring it fulfils the brief effectively.
Impeccable attention to detail when reviewing own work, and when overseeing work for others.
A strong leadership mindset and desire to inspire and mentor members of the immediate team and wider creative department, giving constructive feedback and direction where needed.
Able to balance multiple projects at a time, managing time effectively, constantly learning and adapting.
And of course, a genuine strong personal interest in fashion, music and lifestyle.
Employment
The Hippie Shake: July 2021 - present - Senior Art Director and Designer
VCCP Retail: April 2018 - July 2021 - Lead Creative / Art Director
achica: October 2017 - April 2018 - Designer
River Island: October 2015 - September 2017 - Designer / Art Director
Beyond Retro: June 2014 - October 2015 - Designer
Hotel Chocolat: September 2013 - April 2014 - Freelance Junior Digital Designer
The Sunday Times: July 2012 - Graphics Intern
Education
Norwich University of the Arts: 2010 - 2013
Graphic Design BA (Hons) specialising in Publishing
Redborne Upper School, Ampthill, Bedfordshire - 2006 - 2010
A Level (Graphic Communication, Drama and Theatre Studies, Film Studies)
GCSE (RS, English Literature and Language, Graphic Products, Geography, Drama, Maths, French, Science)