McArthurGlen 2019
Art Direction / Design
For their SS19 seasonal campaign, the client asked us to communicate that they’re more than just a shopping centre. A trip to McArthurGlen is a day out for you and your loved ones to experience fun, food and designer fashion - so we gave them the idea ‘Welcome to where it all happens’. Using the images and branding guidelines we created for them, we were briefed on bespoke OOH sites for multiple cities across Europe. Here are a selection.
To see my Art Direction on this project in more detail, please take a look here!
McArthurGlen Christmas 2019
Lead Creative / Art Direction
The Designer Outlet asked us for a campaign showing they hold nothing back when it comes to Christmas, encouraging customers to experience the festive spirit and shop in real life rather than online. My response? McArthurGlen, where Christmas is larger than life. Using the images and branding guidelines we created for them, we were briefed on bespoke OOH sites for multiple cities across Europe. Here are a selection.
To see my Art Direction on this project in more detail, please take a look here!
