Rising of the Moon
Art Direction / Design
For Spring / Summer ‘22, The Hippie Shake took inspiration from the ethereal world of Stevie Nicks. From magical black and white textures and fabrics, to retro 70s shapes and prints, this collection was a versatile one, meaning it was important to have a campaign and shoot location that reflected this.
We flew to Park-Hotel1970 in Michelstadt, Germany to experience a setting which was just this, every room unique and the perfect setting to display every unique item from the collection.
Photographer: Bob Sala
Camera Assistant: Sophie Blasig
Videographer: Paul Althaus
Models: Agnes Hestholm (Mega Model Agency)
H&M: Dina Khmylova
Styling: Naomi Hession
Art Director: Rachel Wood
Prints: Erin Cadigan
Location: ParkHotel 1970
For the e-commerce product shots, we created a studio set that took elements from the campaign location and used bright fresh spring lighting to give the illusion of the sun coming through the curtains of our models world.
Studio Image Credits
Photographer: Chris Jeney
Models: Anna Keen, Abby Russell
Styling: Naomi Hession
MUAH: Caz Wren
