On Tour ‘74
Art Direction / Design / Casting / Production
For The Hippie Shake’s AW23 Collection, we encouraged the customer to experience the expression and connection shared through live music, and go ‘On Tour ‘74’.
To represent this collection visually through photo and film, we followed the day in the life of band Picture Parlour as they prepare for a show. From load in to soundcheck, snacks and wardrobe in the green room to that first step on stage, we produced and documented the entire process - culminating in a real show to a real audience.
Photographer: Wanda Martin
Videographer: Ruth Garner
Band: Picture Parlour
H&M: Danielle Wetherall & Keira O'Brien
Styling: Naomi Hession
Art Director: Rachel Wood
Prints: Erin Cadigan
For the e-commerce product shots, we created a studio set that gave a nod to the working men’s club in which we we shot the campaign, to create constancy between the two, ensuring the story continues for the customer.
Studio Image Credits
Photographer: Chris Jeney
Models: Gabriel Corrigan, Chloe Bell, Elyssia Aliva
Styling: Naomi Hession
MUAH: Caz Wren
